The first type is generally referred to as a familial gaze. This gaze is used to remind us of a small intimate group and can effect every person differently by making them think of a group specific to them. An Example of a familial gaze would be to mention a family which immediately reminds us of our own family. The second type is a national gaze. A national gaze makes us think of a larger group that tends to be more well known. A national gaze can be very broad for example we could say the US military or we could become a little more specific and say the Marines or the Air Force. The third type is the type you see everyday and that is a consumeral gaze. Simply this gaze is meant to get you to buy something, whether it's a product or service. For example an advertisement or even the placement of a specific product in the program you're watching.
The Apple Logo is a simple logo but when it is seen people think of the company. This Apple Logo is considered a consumeral gaze. Despite the fact that there isn't a specific product being portrayed everyone can think of a product Apple offers. Now this image in some people's minds can make them think of positive things towards the company. There are others that see the symbol and are repulsed by it because of loyalty or any other reason. Despite their reaction of each individual, the first thing they were reminded of when they saw the Apple Logo was the company.
No comments:
Post a Comment